5 Podcasts for Business Owners

Liz Whitteberry |

Listening to podcasts is like having a personal coach or mentor for your business. Whether you’re looking for advice, creative ideas, or motivation, they can be a great help in reaching your goals. The podcasting industry is booming right now. Check out the growth since 2019: 

Year - Global Listeners

2019  - 274.8 million

2020 - 332.2 million

2021 - 383.7 million

2022* - 424.2 million

2023* - 467.7 million

2024* - 504.9 million

* = projected growth



Why have they become so popular? For starters, the quality of advice is outstanding. You get to hear from successful entrepreneurs, leading executives, and subject matter experts from all over the world. Episodes are free and accessible right from your phone. What’s not to like?


Five podcasts especially helpful for business owners, but valuable for any professional:


Business Wars
In the cutthroat world of business, there’s only one rule: the winner takes all. The richest companies in the world don’t get that way by playing nice. Netflix vs Blockbuster. Uber vs Lyft. Tesla vs Detroit. These standoffs reveal one simple truth: business is war. And when titans of industry clash on the battlefield, only the winner comes out on top.

Slate’s podcast, Working, examines a different profession in every episode, talking to people in varied positions, from a funeral director to a mediator, from a nightclub doorman to a stand-up comedian. If you want to learn about real people, what motivates them, and what their lives are like, this is the podcast for you.

How I Built This
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders share intimate moments of doubt and failure and insights on their eventual success. How I Built This is a master class on innovation, creativity, leadership, and how to navigate challenges of all kinds.

HBR IdeaCast  
Hosted by Harvard Business Review editors, this podcast features interviews with business leaders and experts on various topics related to business and management. The discussions are grounded in research and provide practical insights for business owners.


Hidden Brain
Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices, and direct our relationships. He speaks with people from around the world, listening to stories, and then speaking to professionals about the why behind the story.


If you’re newer to podcasts, let your curiosity guide you to subjects and hosts that interest you. By gaining a diverse range of perspectives, you’ll make better-informed decisions about your business.

This content is developed from sources believed to be providing accurate information. The information provided is not written or intended as tax or legal advice and may not be relied on for purposes of avoiding any Federal tax penalties. Individuals are encouraged to seek advice from their own tax or legal counsel. Please note, changes in tax law or regulations may occur at any time and could substantially impact your situation. Individuals involved in the estate planning process should work with an estate planning team, including their own personal legal or tax counsel. Neither the information presented nor any opinion expressed constitutes a representation by us of a specific investment or the purchase or sale of any securities. Asset allocation and diversification do not ensure a profit or protect against loss in declining markets. This material was created by The Oeschli Institute to provide information on a topic that may be of interest.